SEO Tips: How To Build Pages That Rank #1 On Google Consistently
SEO isn't new, it's been going on for a very long time. Heck, I've been an SEO for over 10 years. With all the data out there, there must be a formula that we can all copy, right? Well, there is. Hi everyone, I'm P S Kathait, and today I'm going to break down How To Build Pages That Rank #1 On Google Consistently.
What are these things that you need to know if you want to continually rank number one or even on page one of Google? So here's some data that we found around the web. And a lot of the data that we found is from Backlinko, Authority Hacker, and Ahrefs. So let's dive right in.
Ask a SEO question in your title
Question-based title tags typically see a 14% higher CTR rate. In other words, you want clicks. If you rank number two on Google, and someone ranks number one, but your listing gets more clicks than the number one.
- What do you think that tells Google?
It tells Google that the number two listing should be number one, and the number one listing should be number two. So consider asking a question within your title tag. Not only did Backlinko have that data, but also, ClickFlow by Eric Siu found similar data points as well. So in other words, ask questions within your title.
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Keep your title tags between 15 and 40 characters
Are those ones that, hey, you want to have a title tag that's as long as possible, as many SEO keywords in there? We found that nowadays shorter title tags do extremely well. One of the big reasons for this is, a lot of us are on mobile devices now, we're no longer just using laptops or desktops computers.
A lot of us use mobile devices, heck, Google now has more searches for mobile devices than they do from desktop computers. It shows you that short and to the point does very well. Now here is something interesting, it's not just titled tags but Etsy also did a study and they found that when they also made their URL shorter, not just their title tags, they found that it actually performs better than longer ones.
Add a meta description
I know this seems common sense, but everyone's like yeah, we all have meta descriptions. Well, a lot of the sites that we're seeing, when we're crawling using Ubersuggest, with our own app, we found that over 30% of the sites that we're crawling on a daily basis, don't even have meta tags. Instead, they're just letting Google place the meta description for them. Now, here's the thing, by adding a meta description you can get 5.8% more clicks. It's simple, it's easy to do because that way you are controlling the language, the text, the message that you're conveying which makes your copy more appealing than your competition.
Optimize for the featured snippets
According to Ahrefs, 50 to 65%of all the number one spots are dominated by featured snippets. And adding structured markup to your site helps with that. It also makes your site very mobile-friendly, which helps you get more traffic as well. So add structured markup, because that way it'll increase the odds that you can be placed in the featured snippet box.
Keyword placement and density;
According to the study done by Authority Hacker, after they analyzed a million SERPS, it was determined that placing your keywords in h1 tags, meta tags, like the meta description, title tags, all of this showed a much higher correlation to ranking on page one. So in other words, the basics, the old school tactics that we used to do, six, seven, 10 years ago, and really emphasize on, they still matter.
Roughly 1% keyword density is what you want to stay at. Staying, you know at 5%,4%, all of that is too much of keyword stuffing, and these days Google algorithm is smart enough, that they know that when you talk about dog food, that's also similar to talking about a pit bull, dog food, or puppy food, and all those types of keywords are related. In other words, they have this big build in thesaurus, dictionary, and they can figure out what people really mean.
They know that when you're typing an apple if you're looking for an apple that you eat or an apple computer. So you don't need to stuff as much as you used to years ago. And hey, if you're trying to figure out how to do all of this for optimizing, for your title tags, meta tags, h1 tags, you don't have to do this manually anymore.
Add your SEO keywords in the URL
On average, URLs with keywords had a 45% higher CTR, than URLs that did not contain the keyword that people are searching for. You know you've seen these clickbaity title tags, and meta descriptions, and sure, doing that kind of thing can help, but having your keyword in the URL also tells the searcher, that hey, this result is what I'm looking for.
According to a study by Bryan Dean, long-form pages are the most predominant on page one. Long-form content gets 77% more clicks and much more social engagement. Now that doesn't mean that if you just write a long copy, you're automatically going to get on page one, assuming that people want to read the long-form.
If someones are just searching for two plus two, they want the answer that two plus two equals four, they don't want to five thousand word article. But, if you have a long and article, that makes sense for what people are searching for, it's in-depth, it's providing value, it's educating them, it's making whatever they are reading, super actionable And they know what to do next, that'll work, that'll help you get on page one because you are providing the best user experience.
If you have any questions, leave a comment below, and I will answer them. If you enjoy the article, like it, share it, tell the people about it. Thank you for Reading.
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