Will you believe me, if I say that you can promote your products and services without even promoting them? Hi everyone, Welcome to the P S Kathait blog, and I am back after a long long time with one amazing awesome article. Today in this particular topic, I will share What is Content Marketing and why is it important.
What is Content Marketing?
It is the form of marketing where we focus on creating content in our niche and then distribute it to our targeted audience.
For example,
This article which you are reading or understanding right now is also a form of or a part of content marketing. Content Marketing is highly effective when it comes to engaging with your targeted audience and potential customers. You make them aware of your niche, your industry, products, and services. In my words, it is simply the way you promote your products or services without even promoting them.
How is it done?
Just simply follow the simple formula of CQC which stands for Consistent Quality Content. You need to put up quality content for your audience and that too consistently. Let’s understand each word one by one.
Consistency of Content
The first one is Consistency. If Content is King, then Consistency is the Queen. If you are not consistent, your fans your followers will stop following you. You need to be consistent in order to make your fans stay connected with your brand and business.
Let me share my example,
When I am consistent, the engagement rate on my content remains good. But when I don’t put anything for 7 8 days, then the engagement and other metrics drop. And then it takes a few weeks to recover that from that.
Quality of Content
After that comes Quality. By quality, I mean the type of content which adds some value in the life of the people who are consuming it. People should have a reason to follow you. And that will be done when you put some effort into quality also. Don’t put the 5 10 years old content. Create something new. Create something interesting.
Relevant Content
By relevancy, I mean that the content you are putting should resemble your brand. Let’s say you are into the tech niche. And you are putting up content related to fashion. Now that would be totally irrelevant. Right?
So, let’s say you are into the clothing business. Now you should put up content related to that. Like which fabric is best suited for every season.Or maybe like the best ways to dress up for a party. And not content like how to choose the right laptop. Right? Are you getting my point? Are you getting what I’m trying to say here? So, this is the simple formula of Consistent Quality Content.
Types of Content
Now let the different kinds of content formats. It basically boils down to the four basic types of content: text, image, audio, and video.
For text content - you can start with blogs, articles, social media posts.
Image content - one of the most famous examples is infographics. They are easy to understand and bring high engagement.
Another way round, you can create content for image-driven social media like Instagram.
video content - If you are comfortable in front of a camera, then you can go for video content also. And then put it on platforms like YouTube, Instagram, Linked In, etc.
Audio content - If you are not comfortable with the camera, you can start your own podcast. Here you are just going to use audio, so you don’t need to be afraid of the camera. You can use anchor.fm to start your own podcast for free. And the best part is, it automatically distributes your content on all the major platforms like Apple Podcasts, Spotify, Google Podcasts, and a few others.
Learn how to start Your Own Business. here are the Top 15 Best Business Ideas. These are all New Best Ideas. (Click here )
Why is it Important
You approach a prospect saying that you’re a social media marketer but you yourself haven’t done anything on your own social media handles. So, tell me is the prospect going to start a business with you? Tell me in the comments. But on the other hand, you have great content on your social media and you’re consistently active there.
Now this time, you have live proof that loudly says that you, my friend are a great social media marketer. And this is going to boost your chances of getting some business. I get most of my digital marketing projects in this way. People visit my profile, they see the content I put. They like it and then they contact me to work together.
How to start with content marketing?
Now in a couple of lines, I'll share that. First, choose a platform and start putting up consistent quality content over there. You remember the CQC formula I just gave you, right? And once you have established authority, start expanding to other platforms as well. I have shared all the basic stuff about content marketing.
Why Content Marketing is important for your Business?
But still why you should consider content marketing as a strategy for your business. Here’s why.
The first one is Brand Authority. When you are consistently sharing content with your audience and adding value to their lives, it builds authority for your brand.
Believe it or not, believe it or not, content marketing is one of the best ways to interact and engage with your targeted audience. Not only engagement, but it also helps you in retaining that audience.
And that the most important point reason, it helps you in boosting the revenue of your business. When people start getting to know you and your brand and they have trust in you, they would obviously like to do business with you.
So, this was today’s topic on what is content marketing and how it can help you.
