What is Bounce Rate?
How to Bounce Rate is Calculated:
A bounce rate is calculated as the total number of visitors who lead our website. After visiting only the landing page and without performing any action divided by the total number of visitors to this site.
If the homepage of the website receives 1000 visitors, and 500 of those visitors leave this site after viewing the home page. Without proceeding to any other pages, then the bounce rate of the home page would be 50%.
What is a Good Bounce Rate for Your Website?
There is no such thing as a typical bounce rate. It all depends on the niche of your website. A good bounce rate and a bad bounce rate are relative terms whose definitions can be changed according to the different criteria.
If the success of your site depends on the users leaving more than one page, then a low bounce rate is good for your website.
On the other hand, if you have only a single-page side, like A blog, or offer any other type of content for which single-page sessions are expected, then a high bounce rate is perfect for your website.
Low Bounce Rate:
How to Reduce the Bounce Rate of Their Website
The very first and the most important thing is your website loading. When any user tries to visit a website and it doesn't get loaded within two or three seconds, they quit it right away because no one wants to spend any extra time waiting for information that they can easily get on another website. So try to improve your website speed and if possible, don't add any extra features that slow down your website speed.