How to improve your Google Adwords quality score?

Google's worth well over 500 or $600 billion. Why is it because everyone is clicking on Google Adwords ads when you do a Google search, what do you see at the top? It's an ad you get in there by paying Google through their service called Google Adwords. Hi, publishers. My name is Shivani, and I work on the  P S Kathait team. and today I'm going to share with you. How to Improve your Google Adwords Quality Score?

5 Tips For Increasing Your Google Adwords Quality Score

The higher the Google Adwords quality score, the cheaper you're going to be paying per click. The way Google Adwords works is. Every time someone clicks on your ads, you pay money when they don't click on your ads, you don't pay Google money. So if you want to improve your quality score you have to do a few simple things.

  Target Very Specific Keywords  

He had to do a few simple things. Number one target, very specific keywords don't do broad match. If you go after very specific keywords by doing exact matches, what will happen is your as well only shop for that specific keyword or phrase. When you go too broad you're going to end up paying more per click 'cause Google is going to be showing you. That's a lot of people who aren't clicking.

  Following is Negative Keywords  

The next tactic that you need to be following is negative keywords. For example, let's say you're selling computers. When someone types in Apple 'cause you're also reseller Apple computers. When someone types in Apple, you may want to add in the negative keyword of food, because if you show up as related to Apple and someone is looking for the food. And you're going to be wasting money per click. Your quality score is going to go down and your ad costs are going to go through the roof, so make sure you add in negative keywords.

  Group Your PPC Keywords  

What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group by grouping. You can create relevant add text for each group. 

The moment you put all of your keywords in one campaign and you have the same ad text for all of those keywords, what's going to happen is. Your ad text isn't going to be relevant towards each keyword. 

A lot of people won't be clicking on them, and this is going to cause your click-through rate to go down and your cost per Click to go up because the way Google works is they optimize for their own revenue. So the higher the click-through rate, the cheaper your ads will be and the higher the click-through rate. The better your quality score.

  Optimize Your ad Text  

If your ad text gets more clicks than then the competitors your cost per click is going to go down and your quality score is going to go up. By testing, you're going to be able to figure out what works and what doesn't work.

If you're unsure of this, go look at your competitors, type in a keyword. You can see the ad text that other people are using at the top. Usually, the people at the top have really appealing at X in which is getting title clicks.

If you can't find a ton of examples when you're searching a keyword, go to SCM, Rush, put in a keyword and we'll show you the history of all the people who have been bidding on that keyword, and what their ad copy was.

  Optimize Your Landing Page  

If your landing page is amazing when people click through on your ad, go to your landing page, and buy. Your quality score is going to go up.

If your landing page sucks and people keep bouncing back off, well, Google is going to Ding your quality score the way you can optimize your landing page is a.

Put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also sells marketing, you're much more likely to keep the visitor on there and convert.

You can see where people are getting stuck on your landing page, what they like, how far down they're scrolling, and what you can improve on that. Age to create a better user experience.

  That's it, follow all those techniques and tactics and you're going to be able to improve your Google Adwords quality score.