SEO Metrics - How to Measure Them ( Measure SEO Success )

Your SEO metrics will tell you if what you’re doing is working for your website. Without metrics for your SEO campaign, Why SEO metrics matter.

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Why SEO metrics matter

If your efforts have been successful and what to do for your future campaigns. SEO analysis expert Will has the low-down on how to measure your SEO success like the professionals. Today we're going to be talking about SEO metrics and how to measure them.

Overview of how to measure your SEO campaigns - So to measure your SEO success, you really need to break it down into two basic concepts. 

• First, you have to have smart goals.
• You have to have the right tools to measure those goals. 

Common SEO metrics - Some common SEO metrics that you might be familiar with our traffic.

• Website traffic
• Keyword rankings
• Bounce rate
• Time on site
• Average session duration

Bottom line goals

• Lead forms
• Contact forms
• Request a quote form or calls your business. 

All of these metrics have different meanings to your business. 

Something like bounce rate refers to a metric of how many people come directly to your site and leave your site immediately without viewing another page. 

Time on site is a metric where people come to your site and that clock starts ticking until their session on your website ends. 

Setting Smart SEO goals

Leads are what they mean to your business. So I mentioned earlier that you have to have SMART goals with your SEO metrics.

 SMART - means specific, measurable, achievable, realistic, and timely. 

we wanna increase our organic traffic. I'm already getting specific by saying organic traffic and say, we want to increase it by 10% or maybe 25%. That 10% might be achievable quarter over quarter but that 25% metric might be better achieved over a year-over-year comparison. 

How to set SMART Goals Around Those Metrics

we wanna make sure that we're using the right tools to measure our goals along the way. 

Tools for tracking SEO metrics - There's a lot of analytics platforms out there. One that I recommend personally, it's free for everyone to use is Google Analytics.

There's some more out there that you can get more in-depth with, but they do typically come with a monthly fee or a yearly fee associated with it. Google Analytics will offer you most of what you need day in and day out.

There are also other third-party tools that you can use to measure certain specific goals within your SEO campaign. These would be tools like matrix, SEMrush, Rank Watch, and there are so much more. 

SEO Metrics: How long it takes to see SEO results

Now that you have your SEO metrics and SMART goals in place, you're probably wondering how long it takes to see SEO results for your business. This can vary widely, but I'd like to it down to a new business just starting out versus an established business with an established online presence. 

If you're a new business starting out, it might take a few years to actually see traction and momentum, and results as far as SEO goes. 

If you're an established business with an established website and maybe you've done some SEO in the past, you might see results in as soon as two, three months, maybe upwards of the six to eight months mark. 

When you're measuring your goals and your SEO results, you wanna consider what type of business you are to compare to what benchmark. 

If you're a seasonal business, it might not be the smartest thing to do to compare your results month over month or quarter over quarter.

It might be best to do that on a year-over-year basis so you can see what the results were 365 days ago for a fair comparison.